Lead generation and Marketing

Having led sales teams and having in-depth knowledge of marketing strategies for both start-up businesses and SMEs. The starting point will often be to understand your present customers and the type of clients you are seeking. Once we have had a good look and discussion at that, we can then look at the types of marketing you would like to get involved in and the options that are open to you.

If you are not careful you can easily spend hundreds if not thousands on marketing and get little return. This is one area where I can help you avoid those costly mistakes. I have always done my own marketing after I got bitten once, I was promised the world and got very little for my money. You do not have to be a guru to get customers ringing or emailing you, you just need to understand your clientele, and where they would look.

There are plenty of free and inexpensive ways to market your company, that I can explain to you.

Everyone wants to be #1 on page 1 of Google, the reality is that it takes time and google algorithms are not for the faint-hearted, that does mean to say that you need to sign up to an agency that will use a number of very exciting terms and phrases to get you to sign up for a year. Yes, they will get you moving up the pages say from page #105 to #5, so WOW they have moved you up 100 pages, that's amazing I hear you say. Let's be honest who looks past page 1! So moving up 100 pages is totally irrelevant, and you are still no better off because no one has called you. Be careful of long-term strategies with SEO ( search engine Optimisation.) I'm not saying they don't work, what I am saying is "be careful".

I am not affiliated with any marketing company, so I will only ever give you advice on my experiences and knowledge, which have been successful for my companies. What I will explain to you are ways in which you can do it all yourself and it won't take hours and it won't cost you an arm or a leg, at the same time I talk to you in a language you will understand, that is friendly and fun