YY Consulting is a business consulting firm based in Belfast. Our areas of expertise are marketing and sales, hiring services and technology. We combine these specialisms to help our clients achieve practical sales results with real impact that can be seen and measured.
At YY we address core growth levers to drive commercial transformation starting with the right people, superior marketing optimisation, customer experience, performance management and sales improvement We work with many clients to help them to gear up to protect their existing customers and to win additional profitable business.
Our inputs here vary greatly and range from practical marketing to sales training to support the development of key staff. We also specialise in capability building in areas such as finding and keeping new customers, customer relationship management, marketing and brand promotion.
Our methods uncover actionable insights which impact positively on the bottom line, we help companies to optimise their People, Marketing and Sales operations to new ways of thinking, which improves turnover and profit.
At YY we run simple marketing to sales department strategy and conduct types of marketing campaigns based on our own tried and tested marketing to sales funnel.
YY Consulting can deploy recurring campaigns that we call drivers, they set the groundwork for future success and builder campaigns, such as blogging, PR and social engagement, which are designed to create and expand assets on an ongoing basis, and largely support top-of-the-funnel metrics such as; visitors, subscribers, reach etc.
Drivers are campaigns that capitalize on existing assets to generate short-term returns in the middle and bottom of the funnel (i.e. leads, new customer conversions, recurring sales), and are often conducted over one-to-three-month periods.
Think of builders as marathons, and drivers as sprints. During the planning process, YY ensures your campaigns align with sales targets, marketing goals, personas and company milestones.
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