What would you like to understand better about your customers? What would give you an edge? What would unlock more value? Research is not, and should never be, an end in itself. For us it is a stepping stone to understanding what to do to make a commercial difference; whether that's improving customer conversion or retention rates, reducing acquisition costs, generating more sales revenues or prompting recommendation. Ignorance is never bliss. Our passion for understanding explains how we got into research in the first place. At Habit5 we help our clients understand why and know what needs to be done to improve things, move forward, be more successful.